Pet services business website design: what features should you include?

In this 6-minute read:

  • Best features for your pet services business site
  • What you should include on your pet business website
  • Examples of good pet services websites for inspiration

As you dive into the process of building your pet services website, there’s a little bit of planning that you should do first. Before starting any website, you should have a plan for your content, the basic layout, and any features that you want on your website. 

If you already have a website, have a look at the content and features/functionality below and consider how you can improve your site.

Throughout this article, we’ll share the best features that your pet services website should have and provide some examples of great websites that can help give your creative inspiration. 

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Best features and content for an effective pet services website

With all the many different pet services out there (grooming, veterinary medicine, pet care, pet stores, etc.) the features of one pet service website to another may vary a lot. We’ll go over the best features that any of these pet services should have on their website. 

  • Well-written content
  • Professional-quality photos
  • Call-to-action
  • Contact information
  • Brand representation

Well-written content

Every website needs to have well-written content. This is the foundation for helping you show up well in search engines. But it also needs to be helpful for your clients and written in a way that they can easily understand and get a feel for your business. 

A few tips for writing good content:

  • Write the way that you would talk to a client or customer. Keep it natural and friendly
  • Keep your sentences and paragraphs short and easy to consume
  • Break up long pages of text with headings, images, and bulleted lists

Types of content that you should include on your pet services website:

  • About us page—share your story, how you got started, and any other information to help build trust with your clients
  • Services—what services do you offer? Share what clients can expect from these services and your experience with them
  • Contact us page

These are the very least that you should include on your website, but to take it the extra mile, keep a regular blog or share additional resources that can help your clients. 

This is a great way to leverage any of your business’s social media content, YouTube tutorials or “pet profiles,” how-to instructional posts, or similar content.

Go deeper: The do’s and don’ts of writing an effective small business blog

Professional-quality photos

The photos on your website can make or break it for you. For a pet services business, people expect to see photos of the pets you serve, your facility, and/or your products. 

Photos are a great way to send trust signals to your customers. You can show them how their pets will be treated in your care. 

Make sure any photos you use are professional-quality. This doesn’t mean you need to hire a photographer (though if you can swing it, that’s not a bad route). You can take your own photos on a camera or phone. With the right composition and lighting, you can get great pictures for your website the DIY way. 

Check out this guide: Top 3 ways to get (and use) professional photos for your small business 

A clear call-to-action

A call-to-action is going to help your website achieve its entire purpose: to get you more customers. Make sure that you have a call-to-action that is always present. This can be “schedule appointment” or “contact us,” or “call now” button in the header of your website or a relevant CTA on each page of your site. 

Contact information

Beyond just having a contact page with your phone number and address, you should have multiple ways for your customers to get in contact with you. Sometimes customers have preliminary questions that they don’t want to pick up the phone for. 

Additional avenues for contact that you can consider:

  • Contact form or email address
  • Facebook Messenger
  • Online chat

Brand representation

Your brand should be well-represented throughout your website. This means that it should be easy to tell the website belongs to your business if someone has been in your facility before. 

Some ways to do this:

  • Incorporate your logo and elements from it throughout the site
  • Use the fonts and colors from your logo (but keep it simple)
  • Add photos of your facility and staff 

Go deeper: How to create and build an effective brand

How to build your pet services website

There are many different ways to build a website, but we prefer these two options: use a DIY website builder or hire a web designer. 

A DIY website builder is a platform like Squarespace or Wix that allows you to start from a prebuilt template (or from a blank slate if you really wanted to) and build your site without needing to know how to code. 

A professional web designer is someone who has the skills and expertise to create your website for you. 

Here are a few guides to help with your decision:

Examples of great pet services websites

Check out these examples of other pet services website for inspiration as you get started. 

Barkwash & Treat Shoppe

Barkwash & Treat Shoppe uses large beautiful images throughout their site. Their branding is clearly present throughout the site with their colors, fonts, and icons that they use. 

Another thing we love about this site is their photo gallery (and not just because the dogs are so cute). This photo gallery does a great job of showing the environment of this grooming facility and their treat shop. They show their staff taking care of the pets so that customers can see exactly how their fur babies will be treated. 

Visit their site: https://www.barkidaho.com/ 

River City Veterinary Hospital

River City Veterinary Hospital has a beautiful, clean, and modern layout that is carried on throughout the site. They have tons of helpful content, including staff bios to help customers learn who they are before setting up an appointment. This is a great way to build good trust signals with new customers. 

We absolutely love how they are displaying their content on their services pages. It is broken up into small, bite-sized pieces. This makes it easy for someone to consume the content or scan through it quickly. 

Visit their site: https://www.vetmeridian.com/

Chicago Pet Sitters

Beyond the beautiful design of this site, Chicago Pet Sitters does a great job of sharing their own photos of staff and their clients throughout the site. Again, this helps build those trust signals for new customers. Pets are part of the family, so that’s an important step to take on any pet services website. 

We love that this website has a blog that provides additional tips and information for pet parents everywhere. Not only does keeping a regular blog on your website help to provide additional value to your customers, but it can also help improve your online visibility by providing more opportunities to rank in the search engines. 

Visit their site: https://www.chicagopetsitters.com/

Take the next step to improve your online visibility

Creating a website for your pet services business is a great first step to helping your business show up online, but there’s a little more to it than that. 

The next step that we encourage businesses to take is claiming all of their online business listings and work to get regular reviews on their Google My Business, Yelp, and TripAdvisor profiles. Online reviews help convert new customers to your business because this is often the first place they look when they are shopping for a new service. 

If you need help with a review strategy, try Womply Reputation Management. Our software allows you to monitor and respond to all of your reviews in one place, from one login.  

Womply also offers business intelligence, customer relationship management, email marketing, payments, and a dynamic customer directory that updates automatically with each transaction.

Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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