What keeps small business owners up at night?

Let’s face it: running a business is hard. That’s especially true for local merchants who wear many hats and face all the challenges that come with those many roles.

With so many things to worry about, which concerns are the most pressing for small business owners? To find out, we asked nearly 3,000 of them nationwide. As part of our small business sentiment study, we created an “anxiety index” that ranks the things that keep local business owners up at night. Here’s what we found:

Clearly, getting customers in the door is top of mind all the time. “Attracting customers” and “making enough money” go hand-in-hand, and “having enough time for everything” is a byproduct of trying to do it all and make customers happy.

As part of our national survey, we asked how business owners feel about prospects over the next year. From there, we split respondents into optimists and pessimists. When you filter the top worries by sentiment, you see some interesting themes emerge:

Getting customers and making enough money are huge factors regardless of optimism level, but external variables like the threat of an economic recession are weighing heavy on pessimists. It’s also interesting that health insurance is a top worry for optimists but not pessimists. Maybe providing insurance as a benefit to employees is bigger problem for companies with brighter prospects.

We’re not just here to provide data — we’re here to help! Since attracting customers is the common theme of this research, here are three ways small businesses can get more patrons in the door:

  • Get more online reviews: More reviews means more people can find your business when they search for products or services like yours online. You can use Womply Get Reviews to encourage your best customers to post positive feedback about your business online.
  • Increase customer loyalty: Repeat customers can help your business generate 47% more revenue. Identify your top customers with Womply Customer Directory and target them with special promotions or loyalty offers.
  • Target new customers by location: If you know where customers spend money, you can target marketing efforts in those locations to efficiently attract new patrons. Read about how Barbara Criswell, owner of Aquarius Books in Kansas City, uses Womply to see spending patterns by zip code and find pockets of new customers.

Blog

Can landscapers and lawn service professionals get PPP loans?

In this 5-minute read: Are landscapers and other lawn professionals eligible for the PPP loan? How to calculate your maximum […]

Read More

The 90-day PPP extension is ACTUALLY a 60-day extension: APPLY NOW!

In this 2-minute read: The Paycheck Protection Program Extension Act of 2021 extends the PPP to the end of June, […]

Read More

PPP loans for developers, coders, IT professionals (apply before May 31, 2021!)

In this 7-minute read: Can developers, programmers, coders and other IT professionals apply for the PPP loan? Maximum PPP loan […]

Read More

PPP guide for food truck and snack cart owners (apply by May 31, 2021!)

In this 7-minute read: Are food truck and snack cart owners eligible for PPP loans? How much can food truck […]

Read More

If I work on a cruise ship, can I get a PPP loan? (plus 2021 rules updates)

In this 7-minute read: What types of cruise ship workers are eligible for the PPP loan? If I get the […]

Read More

PPP guide for personal trainers, fitness instructors, and health counselors (plus 2021 rules updates!)

In this 8-minute read: Who qualifies for the PPP loan? What can personal trainers, fitness instructors, dietitians, weight loss counselors, […]

Read More

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.