Kansas: #1 nationally for small business optimism

Highlights:

  • Kansas leads the nation in small business optimism
  • But it’s not translating into intentions to hire
  • Possible reason: political uncertainties, particularly tax reform

Local business owners are feeling good in Kansas. In fact, the Sunflower State leads the nation in small business optimism with 23 optimistic owners for every pessimistic one, according to a new study by Womply. All told, 85% of small business owners in Kansas feel good about their business prospects compared to 70% nationally.

Strangely, though, all that optimism isn’t translating into hiring intent. Only 13.9% of Kansas small businesses plan to hire this year, ranking the state #45 nationally. That’s a stark departure from the general trends we saw in our study, with optimists 3.5 times more likely than pessimists to hire and give raises to staff this year nationwide.

It’s possible that political uncertainties have Kansas small businesses in a hiring holding pattern. Tax concerns are the top worry keeping them up at night, and the White House and congress are in the middle of high-stakes and politically charged tax reform negotiations. The outcome of federal tax reform could hold a lot of sway in encouraging otherwise confident small business owners to add staff and boost the local economy.

Speaking of policies that affect small businesses, our study revealed how Kansas merchants feel about pressing issues like healthcare reform (hint: most want Obamacare repealed). Read the full report below.

Blog

Top 5 small business marketing mistakes

In this 6-minute read: Why you shouldn’t spend money on advertising right off the bat How crucial is an online […]

Read More

How (some) restaurants and food shops are thriving during the pandemic

In this 6-minute read: Why COVID-19 has been an unexpected blessing for some restaurants and food shops How restaurants can […]

Read More

The definitive guide to Google Local Services ads (with walkthrough)

In this 7-minute read: What is Google’s Local Services? How can Local Services ads benefit your business? How to set […]

Read More

Why aren’t my reviews showing up on Yelp?

In this 4-minute read: Why can’t you see your Yelp reviews? How to help reviews show as recommended Ways to […]

Read More

Top video conferencing apps for your remote team

In this 5-minute read: What makes a good video conferencing app? Best video conferencing apps for small business More remote […]

Read More

Best file sharing apps for your virtual or remote team

In this 6-minute read: What is a file sharing app? How can file sharing apps or software help your remote/virtual […]

Read More

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

By submitting this form you agree to Womply’s Services Agreement