Every transaction tells us a story. It tells you who’s shopping in your store, which customers are spending the most or coming back most frequently. Those transactions tell you what items you’re selling the most, what days are your busiest days. The problem is, most of this information is out of reach and locked up in your credit card processor.
Measure your success; measure your growth
If you’re like most small business owners, nearly everything you do is driven by a goal. It could be to grow sales, increase foot traffic, or to get more social
If you’re like most small business owners, you also struggle to know whether your efforts are paying off. Have you seen an increase in sales since you’ve started your marketing campaign? Have you aligned your employee work schedules according to your busiest days? Do you know when your high and lows sales seasons are so you can be prepared? Day after day you work to improve the customer experience, to make your store more attractive so you can continue to grow with your community. When your credit card processor is working for you, tracking that growth, impact, and success becomes easier.
If you’re getting the most out of your credit card processor, you will be able to measure the success of your business beyond just the total daily sales. You’ll know if your efforts resulted in more visitors as you see the number of transactions increase or if your customers are buying more as you see your average order value grow.
Understand your customers; understand your community
Behind each of your transactions is a person and a member of your community. They’re not just credit card numbers on a monthly statement. They are the people who keep your business going as they continue to shop in your store and recommend your business.
As a small business owner, you have an opportunity that online brands and big-box stores don’t. You have the opportunity to get to know your customers and community on a personal level. And when you’re getting the most out of your credit card processor, it’s easier than ever to get to know your customers without the extra work.
Every time a customer checks out, you capture information that can power your customer retention and growth strategies. When you know where your sales are coming from and who’s coming back most often, it becomes easier to set goals and plans to reach those goals.
When you’re getting the most of credit card processor, each transaction could be curated into a living, self-updating customer directory. As with your business operations, you’ll know if your efforts to attract new customers is working or if you’re meeting your goals to get old customers to come back.
Get the most of your credit card processor
Even if you’re processor is sending you daily or weekly statements, there is still so much more it could be doing to help you run your business better. You don’t have the time to comb through statements to identify inventory trends or to manually build a customer directory. Let technology do that work for you. Get the most of your credit card processor with Womply.
Womply specializes in helping small business owners get the most out of their credit card processor and daily transactions, so you can access the most important information from an easy to navigate dashboard. We help you stay focused on the daily tasks that make your business successful. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!