How to create and claim your free business listing on Yahoo

In this 5-minute read:

  • Why Yahoo is still important
  • How to claim and create your Yahoo business profile
  • What next

While Yahoo has less than 2% of the search engine market share worldwide, that is still hundreds of millions of users that are searching on this platform each day. 

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As the default search engine for FireFox and a nostalgic search engine for many others, Yahoo is still very much a relevant place to list your business. 

Why Yahoo is still important

It is crucial to list your business across several online directories to improve your local search engine visibility. These listings, also known as citations, help the search engines to verify your business’s information across multiple trustworthy sources. 

Yahoo is one of these places. It has been around for more than 25 years and as such, it has become a habitual search engine for many of its users. Even though market share has declined for this platform, millions of people still use Yahoo each day. This means that it can provide a valuable opportunity for your business to get found. 

It can be a little complicated to claim your business listing on Yahoo, but we’ve put together a detailed guide to help you out. 

How to create and claim your Yahoo business listing

Follow these steps to add your business to Yahoo and get it verified. 

Step 1 (Option 1): Search for your business

Go to and search for your business. Like many online directories, if you have an established business, it is likely that they’ve pulled your information from other sources and added a listing to their directory. 

Search for your business in the main search bar on Yahoo. If a business listing doesn’t show up to the right of the screen, be sure to try a couple of different searches–one with your city name, with old names if applicable, etc. 

If you can’t find your business on Yahoo, continue to Step 1 (Option 2) to add your business to Yahoo.

The business listing will look like this. And the next thing you need to do when you find it is click “Verify your listing.”

Yahoo will then redirect you to a platform called Yext. Yext is a platform that offers services to help you manage and update your online listings. These are paid services, but we’ll continue walking you through the free way to claim your Yahoo listing in Step 2. 

Step 1 (Option 2): Add your business to Yahoo

If your business is not on Yahoo, that’s okay. You can go directly to Yext to add it. Just go follow this link to Yext and continue with Step 2. 

Step 2: Verify your Yahoo business listing

When you get to Yext, fill in your business information on the form that appears and click “Scan my listings.” 

When you do this, you’ll be taken to a page that shows your business information across several different directories and whether or not it’s correct or missing. 

Note: Don’t get distracted by this now, but make a note to come back and see which online listings you need to update for your business. 

Just continue by clicking “Fix All Errors.”

Then make sure that all of your business information is correct in the following form. Make sure to enter accurate contact information to complete the process of claiming your listing. Click “Continue.”

Next, Yext will try to get you to buy into one of their premium plans. You’ll see a screen like this.

Scroll below these paid options until you see “Claim your Basic Listing only on Yahoo here.” This will allow you to claim your Yahoo listing for free. 

You’ll be brought to a checkout page, where you can once again verify your business information and add a couple of additional items, including your website and a category for your business. 

Complete the form and check both of the boxes below it. Check the “I’m not a robot” reCaptcha, and then click “Place Order.”

After this, you’ll be taken to a screen that informs you that Yext will be sending you an email shortly to confirm your account. 

Log in to the email you entered for your contact information. In the email you received from Yext, click “Confirm Email.” You’ll then be taken to a page to set up the password for your Yext account. Enter this and record it someplace where you’ll be able to access it. 

Once you set up your password, you’ll be taken into your Yext account where you can see your Yahoo listing information. 

To tell if your business is verified, click “Edit.” On the following screen, look to the right and check your “Yahoo Listing Status.”  If it already says “Opted in” then you’re done! 

If this says you are “Opted Out” you will need to opt in.

Click “Opt In” and then “Opt in to this listing.”

Yext will then give you instructions to verify your Yahoo business listing. You can upgrade to a paid service for immediate verification or choose one of the two free options: a phone call verification (also immediate) or official documentation (which can take up to two weeks). 

Select the best option for your business. If you can do a phone call, we recommend this option, as it will immediately update your Yahoo listing. 

Once that’s done, your listing is claimed on Yahoo! It may take a day or two to reflect the changes publicly on Yahoo’s search engine, but rest assured knowing that you’ve done the work to get it there. 

Done listing your business on Yahoo? What to do next

Yahoo is not the only place that you should list your business, but it’s a good start. There’s a lot more that you can do to enhance your business’s online visibility and reputation. 

Here are a couple of guides to get you started:

If this all seems a little overwhelming to you, Womply has reputation management software that can help you manage your online listings and reviews in one place so that you don’t have to keep track of it all. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!


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