- Local brick-and-mortar businesses don’t know most of their customers
- Manual methods take too much time and don’t work very well
- Customer Directory automatically turns transaction data into customer profiles
Small brick-and-mortar businesses don’t really know who their customers are. Sure, many mom-and-pop shops are on a first-name basis with their regulars. But how often does a customer patronize a business, walk out the door, and the business owner has no idea who she is or how to get her to come back again?
All. The. Time.
Local businesses have tried all kinds of brute-force methods to keep track of their customers, including e-receipts, public wifi logins, and small business loyalty programs. At best, these efforts might help the company identify 10-20% of its customers, which is chump change compared to larger companies or e-commerce retailers that have sophisticated Customer Relationship Management (CRM) systems in place.
Small businesses need better, simpler, easier ways to keep track of their customers. That’s why we’re proud to launch Womply Customer Directory, a new software solution that automatically creates, curates, and stores all your customer records in one place.
The process is seamless for you and frictionless for the customer. Each time a patron transacts with your business, a customer profile is automatically created, stored, and updated in Customer Directory. You can also manually create or edit customer profiles.
These profiles tells you how many times the customer has spent money with the business, average purchase, and lifetime spend. As Customer Directory creates and updates customer profiles over time, your business gets a truer picture of its customer base and you can take steps to encourage additional visits.
With Customer Directory, you can easily see your top customers, spend profiles for each patron, and a visual transaction history that shows the ebbs and flows in a customer’s spending history with your business. To complement the individual patron view provided by Customer Directory, Womply Customer Pulse helps you understand customer spending from a high level. With Customer Pulse, you can see how new and repeat customers impact revenue, see where patrons spend money in addition to your business, and identify trends in consumer behavior in your local market.
If you already have Womply Insights, login today to check out Customer Directory. If not, request a demo today!
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