Two of the biggest challenges in running a small business are (1) knowing who your customers are, and (2) building a relationship with them after they leave the store. For years, large companies and e-commerce businesses have had an advantage over small, local businesses in these critical areas. Today, Womply launched a product that levels the playing field in a truly automated way—because we know small business owners don’t have the time to manage one more thing.
“Repeat business is the lifeblood of small businesses, but most brick-and-mortar shops don’t have good ways to keep track of who spends money with them, let alone get them to come back.
– Toby Scammell, Womply’s founder
Introducing Womply Engage
How often do you find you have a new person in your store who seems like an ideal customer, who buys from you and then leaves your store without leaving you a way to keep in touch or to bring them back? If you’re like most business owners, this is a daily occurrence.
What’s more frustrating is that 80% of satisfied customers don’t return to the stores that made them happy. It’s not that they don’t want to return; they just need a little reminder to nudge them back in.
Small businesses need a simpler and more time-efficient way to keep track of their customers and to keep them coming back. That’s why we built Womply Engage. It’s a truly hassle-free way to turn every purchase into a customer profile so you can stay top of mind.
Turn purchases into customer profiles
The first big benefit of Womply Engage is it automatically builds your customer directory. Every time a customer shops in your store, it will create a profile for them. It works much like a CRM— or a customer relationship management system—with a couple of major differences: it’s automatic and built for small business owners.
What is a CRM? A CRM, or customer relationship management, is a software that helps businesses manage their customer relationships and interactions. Its primary function is to help the business become more profitable by building more valuable customer relationships.
Each time a customer makes a purchase in your store, Womply Engage creates, stores, or updates their customer profile. These profiles tell you how many times the customer has shopped in your store, how much they spend on average, as well as the total amount they’ve spent in your store. And, of course, you can quickly create or update profiles manually if you need to. It’s a seamless process that’s completely frictionless for your customers.
Set-it-and-forget-it customer engagement
Womply Engage doesn’t stop at creating a list of your customers. It also helps you build engagement with them once they leave the store—without requiring any work on your part.
Email marketing is one of the most effective tools for getting customers to come back. The problem is that most email automation tools out there require the user to be a marketing expert, and they require you to collect a list of customer emails.
Womply Engage is a set-it-and-forget-it email automation tool designed for the small business owner. It doesn’t require any previous marketing experience or expertise on your part. It allows you to effortlessly engage with your customers after they’ve left your store. You’ll never have to write, design, or plan another email—in fact, you don’t even have to collect email addresses.
Based on the learnings of serving over 100,000 small businesses, we’ve built the first email automation that’s truly automatic. Womply Engage optimizes each email to make sure it’s beautifully designed, well written, and delivered when it will be most effective.
Most of the work behind successful email marketing requires a high level of monitoring and optimizing. This is why big-box stores and e-commerce have dedicated, on-site help. Womply Engage brings the same level of optimization to your store, but you don’t have to touch a thing because we’ve automated that work for you.
You can rest assured that your emails are going to the right people with the right message at the right time. And with the built-in reporting, you’ll receive updates that let you know how effective the emails have been in bringing customers back.
Start engaging your customers in no time
Building a robust directory and an effective customer engagement strategy doesn’t have to be hard or time-consuming. With Womply Engage, the entire process is automatic. You can get started in just a few minutes. Request your personal overview to learn more.