Data dashboard: How coronavirus / COVID-19 is impacting local business revenue across the U.S.

As the novel coronavirus (COVID-19) made its way from Asia and Europe to the U.S., the warnings came first and then the fallout. There’s a lot of chatter about coronavirus right now, and this is a rapidly-evolving situation unprecedented in our lifetime.

Our goal is to track the impact of coronavirus on revenue at small, local businesses across the country.

Local businesses are the lifeblood of the U.S. economy, accounting for half of domestic GDP and hiring, and businesses like restaurants, hotels, retail shops, salons, and entertainment businesses are likely to be disproportionately affected by the ripple effects as events, schools, businesses, public spaces, and more go on temporary lockdown.

We’ve been tracking revenue data for local businesses nationwide, and we’re working hard to provide an ongoing analysis of how local business sales are trending in response to COVID-19 spreading in the U.S.

This dashboard will contain several reports, updated on a daily basis, intended to give a live snapshot on the situation at local businesses across the country and in multiple industries.

Note: Data on all charts is delayed by 2 weeks. If you’re interested in current data email us at data-access@womply.com

The impact of coronavirus on local businesses by daily revenue

Not all types of small businesses have been impacted the same way. Here’s a view of daily revenue at different types of local businesses compared to last year:

This chart includes only data from businesses that are still open and transacting. Each day represents a comparison of average daily revenue at open businesses vs. a comparable day in 2019.

As you can see, restaurants and travel related industries have seen average revenue plummet amidst coronavirus fears while grocery stores saw sales skyrocket. Retail and service industries, as a wide-ranging category, have seen inconsistent changes in revenue.

Here are individual charts examining different types of businesses.

There are two ways we can examine the economic impact of coronavirus on local businesses. First, is the impact on total consumer spending in a given category (the increase or decrease in total dollars spent on businesses overall). Second, is the impact on average revenue at those businesses who are still open and doing business.

We will be looking at both views in each of the charts below.

Impact of coronavirus on total spending at local restaurants

This chart examines total revenue at restaurants in our analysis in 2020 compared to total revenue at restaurants on a similar day in 2019.

Impact of coronavirus on daily revenue at open restaurants

This chart includes only data from restaurants that are still open and transacting. Each day represents a comparison of average daily revenue at open restaurants vs. a comparable day in 2019.

Impact of coronavirus on total spending at local bars

This chart examines total revenue at bars in our analysis in 2020 compared to total revenue at bars on a similar day in 2019

Impact of coronavirus on daily revenue at open bars

This chart includes only data from bars that are still open and transacting. Each day represents a comparison of average daily revenue at open bars vs. a comparable day in 2019.

Note: our research has shown that over 60% of bars have closed their doors or stopped transacting entirely, which explains the large discrepancy between the two charts above.

Impact of coronavirus on total spending at lodging places

This chart examines total revenue at lodging places in our analysis in 2020 compared to total revenue at lodging places on a similar day in 2019.

Impact of coronavirus on daily revenue at open lodging places

This chart includes only data from lodging places that are still open and transacting. Each day represents a comparison of average daily revenue at open lodging places vs. a comparable day in 2019.

Impact of coronavirus on total spending at grocery stores

This chart examines total revenue at grocery stores in our analysis in 2020 compared to total revenue at grocery stores on a similar day in 2019.

Impact of coronavirus on daily revenue at open grocery stores

This chart includes only data from grocery stores that are still open and transacting. Each day represents a comparison of average daily revenue at open grocery stores vs. a comparable day in 2019.

Impact of coronavirus on total spending at retail shops

This chart examines total revenue at retail shops in our analysis in 2020 compared to total revenue at retail shops on a similar day in 2019.

Impact of coronavirus on daily revenue at open retail shops

This chart includes only data from retail shops that are still open and transacting. Each day represents a comparison of average daily revenue at open retail shops vs. a comparable day in 2019.

Impact of coronavirus on total spending at local sporting goods and guns and ammo stores

This chart examines total revenue at sporting goods and and guns and ammo stores in our analysis in 2020 compared to total revenue at sporting goods and guns and ammo stores on a similar day in 2019.

Impact of coronavirus on daily revenue at open sporting goods and guns and ammo stores

This chart includes only data from sporting goods and guns and ammo stores that are still open and transacting. Each day represents a comparison of average daily revenue at open sporting goods and guns and ammo stores vs. a comparable day in 2019.

Comparing multiple industries: average revenue vs same week in 2019

This graph shows us which types of businesses were most impacted by coronavirus (rolling seven day period). Each line represents the difference in average revenue among those businesses who were open and transacting two weeks ago in each category compared to the same week in 2019.

Comparing multiple industries in each state: average revenue vs. same week in 2019

This table shows how much better or worse local businesses in a given category, who were still open and transacting, did last week when compared to the same week in 2019. Feel free to sort each column to see which states saw the most (or least) significant impact on revenue in any given category.

Note: Data on all charts is delayed by 2 weeks. If you’re interested in current data email us at data-access@womply.com

Maps: which states have experienced the biggest impact on local business so far?

The charts above give us a day-by-day view of the nationwide impact on local businesses, but clearly not all states have been impacted the same. Here are some helpful maps examining the impact of coronavirus on local industries in different parts of the country:

Note: on each map below, you can click on a state to view county-level data, then on individual counties to view the change in revenue in specific categories for that county.

Map: Open restaurants – average revenue last week vs the same week in 2019

The map above examines average revenue at those restaurants and bars who were open and transacting in each state two weeks ago compared to the exact same week of the year in 2019.

Map: Open travel and tourism businesses – average revenue last week vs the same week in 2019

The map above examines average revenue at those lodging places (hotels, motels, etc.), parking businesses, and transportation businesses that were still open and transacting two weeks ago compared to the same week in 2019.

Map: Open grocery stores – average revenue last week vs the same week in 2019

The map above examines average revenue at local grocery stores open and still transacting two weeks ago compared to the same week in 2019.

Map: Open retail shops and services – average revenue last week vs the same week in 2019

The map above examines average revenue at retail shops open and still transacting two weeks ago compared to the same week in 2019. Note: this is a wide ranging category that includes retail shops (clothing, sporting goods, flowers, furniture, books, jewelry, etc.) and local services (pet grooming, dry cleaning, storage facilities, repair services, etc.).

How many local businesses in different categories have stopped transacting entirely?

As you can imagine, plummeting revenue and increases in “stay at home” orders have forced a lot of businesses to close down indefinitely. Here’s what we did to learn how many businesses have stopped transacting due to COVID-19:

  1. We analyzed credit card transaction data at businesses who were regularly transacting between January 1, 2020, and March 1, 2020
  2. A business was designated as “closed” if it didn’t process a single transaction for three straight days starting on March 1
  3. If, after that three day period, the business processed a transaction, they are no longer considered closed and we back-update previous dates to represent that business as being “open”
  4. An important note: Restaurants and other businesses who have shifted to processing 100% of their transactions via third party delivery apps (like Doordash, Grubhub, etc.) would also show as being “closed” by this metric

Taking the above requirements into account, here’s a look at how many local businesses in different categories have stopped processing transactions since the start of the coronavirus outbreak:

If viewing the chart below on a mobile device, rotate your screen for the best viewing experience

Read more: How many local businesses have had to close due to COVID-19, a Womply Research Report

Check back regularly for updated info and additional charts

Every chart on this page will be updated daily, so please come back often in order to monitor exactly how local businesses in your area have been impacted as this situation continues to develop.

Note: Data on all charts is delayed by 2 weeks. If you’re interested in current data email us at data-access@womply.com

We will also be continuing to examine the data in new ways, and will add any helpful new charts or maps we uncover in the future.

If you own a small business that is struggling due to COVID-19

Womply is acting as a facilitator to connect American small businesses to SBA-authorized lenders to get emergency loans for COVID-19 relief:

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