9 events to help grow your Boston area small business in 2021

In this 5-minute read:

  • 9 events in the Boston area that your business should get involved in

Help your business grow by attending and participating in local events. Business events and community events alike can provide valuable opportunities for the growth and development of your company. 

Attract new customers and keep them loyal with reputation management software. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

In the Boston, MA area, you can take part in some of the many annual events that community members look forward to all year long. Also check out some of the national business conferences that are taking place in your neighborhood to give you and your employees that extra edge. 

PLEASE NOTE: We have made every attempt to be accurate in our information but as you can imagine during the COVID-19 pandemic, everything is still in flux. Please consult the websites for the individual events and confirm the status of the events you wish to attend.

Future Festival

When: Postponed

Future Festival Boston has been postponed until further notice. For event updates, check back at futurefestival.com.

At Future Festival, you can join and learn from top innovators from a variety of industries. Learn more about specific trends and customer insights that will help you take your business to the future. 

Start your day with breakfast at the conference, attend presentations and workshops with breaks in between, and finish your day with networking at a futuristic afterparty. 

You can even set up some one-on-one advisor time with industry professionals to learn more about how to take your business to the next level. 

To register for the event, visit futurefestival.com.

Boston Red Sox Home Opener

When: April 1, 2021

If you aren’t a Boston Red Sox fan, are you really from Boston? Embrace the community loyalty for this Major League Baseball team as they get ready for the home game that really starts the season. 

Offer fun deals and discounts surrounding the Boston Red Sox. On game day you could give a deal to everyone wearing a Red Sox jersey, hat, or other swag. Make it fun, get creative, and jump in on the excitement that shows throughout the community. 

Share your deals on social media and boost your posts in the area to get more traction and maybe even some new customers. 

fenway park Red Sox game local events

Small Business Expo

When: October 27, 2021

The Small Business Expo is your chance to connect with other business professionals and share your business with them. At this conference, you can learn how to increase your revenue and grow your business. 

Throughout this event, you’ll have the opportunity to attend actionable workshops led by industry experts, market your business, learn from keynote speakers, expand your network, and meet vendors who can help you grow your business. 

You can register to attend the Small Business Expo for free, or see what it takes to become an exhibitor at the event. Visit thesmallbusinessexpo.com to learn more. 

Boston Marathon

When: Postponed until further notice

While this marathon traditionally takes place on the first Monday in April, the 2021 Boston Marathon has been postponed until further notice. Check for updates at www.baa.org.

The Boston Marathon hosts over 100,000 attendees each year, 30,000 of which are actual race participants. But this marathon isn’t just a race that people come from all over the world to attend. It’s a huge event with exhibitors, vendors, speakers, and more. 

The events and exhibits focus around running and health, so if your business falls into that category, see what it takes to get involved. 

Even if your business isn’t in the health or sports industry, you can take advantage of the thousands of participants and attendees that have traveled to be there. Offer discounts to participants at your store, volunteer at the race, become a sponsor and get creative with your involvement in this global event. 

boston marathon runners for local events

Boston Calling Music Festival 

When: May 28-30, 2021

The Boston Calling Music Festival features some of the best artists in live music. Headliners of past events have included The Red Hot Chili Peppers, Rage Against the Machine, and The Foo Fighters.

The festival is one huge party open to people of all ages. Vendors, food, services, and other activities will be present at the event in between and during performances. 

More than 100,000 people attend this event each year, and your business can become a sponsor or vendor to get new customers and brand awareness out there. 

Visit bostoncalling.com for frequent updates and to learn more about how you can get involved. 

LiveWorx21: The Limited Series

When: TBA

The LiveWorx conference looks a little different in 2021. Instead of a live four-day conference, the event has been broken up into a series of virtual events. Sign up for updates at liveworx.com.

LiveWorx is the conference to attend for technological innovation. Take your business to the next level by learning about advances in technology that can help you grow within your industry. 

This limited series event offers training courses, workshops, breakout sessions, keynote speakers, exhibits, plenty of refreshments and breaks, networking events, and much more. Past speakers have included Jim Heppelmann, President and CEO of PTC, and Keith Urban, Grammy and award-winning country music artist. 

Become a sponsor or register to attend the event at liveworx.com.

St. Anthony’s Feast

When: August 26-29, 2021

St. Anthony’s Feast is an event that highlights Italian culture and cuisine in Boston. Visitors stroll along streets decorated to take them to Italy as they sample some of the best Italian street foods and browse the gift and souvenir shops. 

During the festivities, a 10-hour procession will take place where the Statue of St. Anthony will make its way through the streets of Boston, accompanied by devotees, marching bands, and numerous floats. 

parade trumpeter for boston small business events

The Big E

When: September 17-October 3, 2021

The Big E is the largest fair on the east coast. The eastern states join together to throw this fair in West Springfield, MA. Parades, vendors, performances, farmers market, and other activities are just some of the fun to be had at the event. 

The best attendance record for this fair was over 1.6 million people. So it’s fair to say that your business could gain a lot of traction just by becoming a vendor or exhibitor at the event. 

Learn more at thebige.com.

The Head of the Charles Regatta

When: October 23-24, 2021

Since 1965, the Head of the Charles Regatta has attracted hundreds of thousands of people to the bank of the Charles River. This global rowing competition along a 3-mile course on the Charles River. 

Beyond the race, several family-friendly activities and events along with a fitness expo will take place. Learn how your business can get involved by visiting hocr.org.

crew rowing on the Charles river for boston area events

Enhance your marketing with reputation management software

As you plan out the events that you want to get your business involved in, make sure you have a good reputation management strategy in place as well. 

This will help you continue to improve your online reputation as you grow your business and gain new customers. Womply’s reputation management solution allows you to easily manage all your online reviews from multiple sites in one place, and makes the review/response process simple for both you and your customers. 

Also, click here to check out our small business loans resources. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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