In this 5-minute read:
- Why you need reputation management software
- 1 free solution: Google notifications
- 7 paid reputation management solutions for hair and nail salons
As a business that provides a service to make your customers look and feel better, it’s crucial to get a steady stream of new reviews on review sites like Google, Yelp, and Facebook. And, as we discovered in a recent study, it’s just as important to respond to your reviews.
But getting a steady stream of new reviews, and constantly monitoring your listings sites can quickly become a full time job of its own. So how do you balance the important task of owning your online reputation while taking care of your many clients?
Reputation management software has proven to be an excellent option for hair and nail salons of all shapes and sizes. Keep reading to learn more about different solutions and which ones might work best for you and your business.
Go deeper: learn how to respond to negative reviews
You’ve probably heard that your salon needs to be on Google My Business. For one, this is where more and more customers go to find local salons these days. And once you’ve claimed your listing, you have the ability to add and edit information about your business, reply to reviews, post photos, and more.
The best part is, it’s free!
With a Google Business listing, you also have the option to receive email notifications every time your business gets a new Google review. This is super helpful for keeping you up to date on your reviews.
When you get a new review, whether good or bad, you can respond to it right away because you were made aware of it.
It’s best to respond to reviews as soon as possible—within a day or two after having received it. It looks good to Google and to potential customers.
This is the do-it-yourself option of review management. So if you opt to do this for your business, you’ll want to dedicate time (yours or an employees) to tracking reviews, monitoring complaints, posting replies, and more.
With 50,000 companies using ReviewTrackers, hair and nail salons included, they really know what they’re doing.
Their services include: review monitoring, review acquisition, listings monitoring, reputation management, social media marketing, customer satisfaction surveys, competitor analysis and more, making it a great option for hair and nail salons looking for options to manage their online reptuation.
BirdEye is also used by tens of thousands of companies worldwide. Their solution helps you to quickly respond to negative feedback and allows you to reply directly to every review you receive across multiple websites right within their platform. BirdEye also helps you to weed out the spammy and negative reviews when you send your customers invitations to review your health and beauty business so that you can keep the positive reviews flowing and business booming.
Womply currently helps more than 450,000 local businesses across tons of industries, even hair and nail salons. Because small businesses fuel this nation’s economy, Womply wanted to create a solution to help those businesses thrive.
Here’s how Womply’s reputation management software can help your salon:
- Alert you when you receive a new review for your salon
- Show your reviews from dozens of website in one place for simple management
- Help you get more reviews from your happy customers and improve your star ratings
- Automatically post responses to reviews to save you time
Interested in learning more? You can request a free demo of Womply’s reputation management solutions today.
Rannko specializes in review management for small businesses, and other services they offer include listings management, a social media management platform, and website analyses to see what you can do to rank better on Google.
Rannko can help your salon keep your information updated across more than 60 listings sites to help you improve your SEO and provide a great customer experience online.
Phorest Salon Software
Phorest Salon Software is a software devoted specifically to hair and nail salons. With client management, salon management, and marketing service, they are a one-stop-shop for all things digital for salons.
Phorest currently works with over 6,000 spas and salons on a global level, and they are dedicated to helping salons like yours find success. They even require each employee to work at the front desk of a salon for one day a year so they can become familiar with how your business runs and what challenges you face.
Salon Iris is another software solution that is all about your hair or nail salon. They offer an all-in-one service that includes:
- Appointment reminders
- Online booking
- Credit card processing
- Client management and loyalty points
- Email marketing
- Easy-to-use mobile apps
- Reputation management (this service is an add-on with their software)
Salon Iris connects their software with Facebook, Yelp, and Google to help you see your reviews and send invitations to receive more. Just be careful when it comes to “soliciting reviews” from Yelp if your system offers it. It is against Yelp’s policies to ask for reviews, so focus your efforts with this software to Facebook and Google to avoid any penalties from Yelp.
BizShield is all about protecting small businesses from threats that can hurt your growth. With 24/7 services, BizShield keeps tabs on the following:
- Negative online reviews
- Incorrect information for your business online
- Broken links on your website
- Changes to your market
- Local competitors
They’ll give you alerts via phone or email to help you stay on top of these changes and grow your business.
Save time and get awesome results with reputation management software
Keeping track of all of your brand mentions, where your business is listed online, and managing all of the reviews that come with this is a lot of work, especially while you’re trying to get through the daily tasks of running your physical business.
Your salon deserves your full attention, and as you can see, there are several services out there that want to help you succeed.
Womply is the #1 reputation management solution for small businesses, and we would love to help! Request a free demo of our software with the form below.