8 events to help grow your Dallas area small business in 2020

January 30, 2020

In this 5-minute read:

• 8 events in the Dallas, TX area that your business needs to know about

Local events can be a great way to boost sales for your business. Whether your team is attending a regional training to improve their customer service skills or you are sponsoring a local marathon, you should always be looking out for local events and opportunities. 

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Take advantage of the hype of popular local events, attend business expos, and do some of the extracurriculars to give your business that extra edge. 

Small Business Expo Dallas

When: Feb 27, 2020

As the economic and technological hub of North Texas, Dallas is the perfect place for the annual Small Business Expo to be held. Thousands of entrepreneurs gather at this annual business event to network and learn more about how to grow their businesses. 

Talk to experts one-on-one and get their advice on your business ideas, participate in group round table events, visit exhibits and booths of businesses that can help yours, and attend happy hour to keep the fun going!

You can register to attend this event for free or learn more about becoming an exhibitor at thesmallbusinessexpo.com. 

Dallas Blooms

When: February 29-April 12, 2020

Get your customers excited about one of the largest floral festivals in the country. From the end of February through mid-April, you can get in on the hype of this beautiful event. 

Offer themed discounts related to everyone’s favorite colored tulips. Attend the festival as a team and share that on your social channels and website. Support this local event as people from all over the world come to see the beautiful displays. 

Business Growth Summit

When: March 6-8, 2020

The Business Growth Summit was designed for business professionals in all industries to learn and grow in their roles, as well as help their businesses find growth and success. Everyone from new startups and the teams of small businesses to seasoned professionals is invited to attend the event. 

The highlighted speaking points include:

• Value-based decision making
• How to consistently hire and attract talent
• Your business success index
• The Business Finishing School business frame
• Networking up
• Legacy and mindset

You can visit businessfinishingschool.com to purchase your ticket for the 3-day event with networking, refreshments, and book signings from the presenters. 

Great Texas Balloon Race

When: June 19-21, 2020

Just over 100 miles east of Dallas is the annual Great Texas Balloon Race in Longview, TX. This worldwide event draws in the best balloon pilots from all over the globe to compete in a three-day race from the City of Longview to the East Texas Regional Airport. 

Live concerts, Kids Land, food vendors, and the Balloon Glow keep the fun going over the course of this event. 

Take part in the fun with your business by showing up as a vendor, offering discounts to the balloon pilots, and creating hot air balloon-themed offerings. 

Addison Oktoberfest

When: September 17-20, 2020

Just north of Dallas, Addison is hosting the annual Texas Oktoberfest. Rides, beer, food, and fun is what this event is all about. Enjoy the cultural celebration by becoming a vendor or sponsor of the event. 

Even if you don’t make it to the event, celebrate the fun by creating your own Oktoberfest themed offers to drive more traffic into your store during the festivities. 

Learn more or become a sponsor at AddisonOktoberfest.com.

Texas State Fair

When: September 25-October 18, 2020

Get involved in the Texas State Fair by becoming a commercial exhibitor, putting up your own concession booth, or becoming an official sponsor of the fair. 

More than 70 small businesses set up booths at this fair every year to draw in the crowds of nearly 2 million people. That’s an opportunity you don’t want to miss. 

With this 24-day event, you can have team members rotate shifts at your business’s fair booth and get everyone involved in the fun. 

Learn more about how you can get involved at bigtex.com. 

Digital Summit

When: December 7-9, 2020

Digital Summit is one of the nation’s largest digital marketing conferences. Small business owners and entrepreneurs gather together to hear from phenomenal speakers about everything in the digital marketing realm, from UX to content marketing to emerging technologies that you need to know about. 

Attend the conference to listen to speakers from the marketing teams at Nike, Nordstrom, Amazon, Google, Verizon, Microsoft, and more!

Visit dallas.digitalsummit.com to purchase your event pass. 

BMW Dallas Marathon Weekend

When: December 11-13, 2020

Texas’ longest-standing marathon takes place in Dallas every year. Since 1971, the BMW Dallas Marathon takes runners through the great city of Dallas to experience beautiful neighborhoods and the various entertainment districts. 

Throughout this weekend a marathon is not the only race that will take place. Other races include a half-marathon, 50K Ultra Marathon, 2-person half marathon relay, 4-person marathon relay, 10K, 5K, 2-mile, 1-mile, and several kids’ races. 

Your business can take part in this event by sponsoring a race, putting a team together and running a race, joining as a vendor, or simply sharing the fun on your own social media channels. 

Registration opens May 1 at rundallas.com. 

Enhance your business with business marketing software

Your business deserves every growth opportunity it can get. Attending and taking part in these events will help provide some of that for you. But it’s not all external outreach and having fun with local events. 

There’s more that you can do to help your business grow internally with your marketing strategy. As you get new customers from these local events, be sure to use them to help grow your business even further. 

With Womply’s small business marketing software, you can easily manage all of your online reviews to ensure the future growth and stability of your company. You can send email reminders or offers, see your business revenue, and even get a full list of all your customers, complete with contact info. 

Interested in learning more? Fill out the form below for a free demo!