In this 5-minute read:
- Why your retail shop needs reputation management software
- 1 free solution: Google notifications
- 6 paid reputation management solutions for retail shops
Today, your online reputation is just as important as the quality of your products and customer service in your physical store.
Everyone is researching businesses online these days. Before they decide to visit, they want to see what other people are saying about your store. Do you have good reviews? Do you have the kind of products they are looking for?
It’s important to stay on top of your online reviews and listings to know what your customers are saying. This not only helps you improve where you can, but it gives you confirmation about what is working well already.
More than that, good reviews are a huge factor in customer conversion rates. Your retail business needs consistent incoming positive reviews and online engagement with those reviews.
In fact, Womply research shows that businesses that have more than the average number of reviews earn 54% more in annual revenue. And businesses that respond regularly to reviews earn 49% more than those who respond to no reviews.
Go deeper: Learn how to respond to negative reviews
We know, managing your online listings and reviews sounds like a lot of work. But it doesn’t have to be. There are plenty of solutions out there to help small businesses like your retail shop to optimize your online reputation and keep the customers coming.
If you don’t know this already, your store should absolutely be on Google My Business. This is how you get Google reviews, how customers can find your location, and how to show up online in the first place.
Check out our guide: How to claim your Google Business listing
Once your store is on Google, you’ll have access to all kinds of metrics from Google, and you’ll receive notifications whenever you get a new review.
The best part is, Google My Business is completely free. So, if you’re looking to keep costs down and don’t mind rolling up your sleeves a little to keep up with your online reviews, this could be a great option for you.
If you often fall behind on emails or just don’t have the time to spend on managing your online reputation, we’ve listed some great tools below that can help you automate these processes and stay on top.
Having worked with more than 70,000 businesses, ReviewTrackers is a company that has dedicated itself to building a simple technology that will help businesses gain customer trust.
One large retailer that ReviewTrackers has helped is Ashley Home Store.
ReviewTrackers’ platform has tons of capabilities, including review monitoring, review response capabilities, review acquisition, customer satisfaction surveys, listings management, and so much more.
While BirdEye is a reputation management solution for all small businesses, they have a solution specifically tailored to retailers because they understand the complex needs that your business has.
BirdEye integrates with the biggest review sites, including:
Their system helps you collect customer feedback through automated text review requests. It also allows you to easily promote your best reviews to your social media channels and website.
Womply understands that small businesses like your retail shop are the bread and butter of the economy, which is why they built a solution to help your business succeed.
Womply’s reputation management software is designed to help small businesses get and keep more happy customers.
Here are a few ways Womply’s solution can help your retail business:
- Receive instant alerts when your listings get a new review
- See all of your reviews across multiple listings in one place
- Automate responses to reviews to save you time as your customer base grows
- Help increase your online reviews with automated text and email invitations
Want to learn more? Request a free demo of Womply’s reputation management solution today.
Rannko is a reputation management company that is all about helping businesses grow their brand and improve the public’s perception of them. Their sole purpose is to help businesses monitor and interact with customers.
Rannko’s platform is integrated with the largest review sites, and they even have a service to help you create brand consistency across all of your store’s online listings. It’s important that your listings all have the same basic information, so this is a great tool to utilize.
Beyond that, Rannko can help your store with review management and social media management. They also have powerful capabilities when it comes to helping businesses with multiple locations.
ChatMeter is an all-in-one local SEO software that was created to help small businesses grow in this online era. Some of the services ChatMeter can help your store with include:
- Monitoring and responding to online reviews
- Managing your local listings
- Helping with local SEO tracking
- Social media management
- Creating optimized landing pages on your website for your locations
ChatMeter has some powerful reporting capabilities so that you always know exactly where your business stands with customer reviews and in the search engines.
ChatMeter has proven itself in the retail industry and wants to help your store increase foot traffic and drive sales.
BizShield is a little different from these other solutions and may even complement some of them nicely. BizShield is all about detecting potentially damaging online threats against your business, like:
- Negative online reviews
- Inaccurate business listings
- Changes in your industry
- Competitor threats
- Expiring website domains
Whenever a threat is detected, BizShield will alert you via email and give you advice on what to do next. They’ll give you the tools your store needs to handle these threats.
Save time and increase your store’s revenue with great reputation management solutions
Of course, you should strive to provide excellent customer service and always continue working on your online reputation. When it comes to your business, you can’t be too careful. Reputation management solutions like these that we’ve mentioned will help you to save time, bring in more customers, and, ultimately, increase your overall revenue.