In this 5-minute read:
- Use a website to provide more information
- Get found online
- Keep up with the competition
- More ways to set up appointments
- Boost sales for your auto business
If your tire shop or auto services business doesn’t have a website in this day and age, you are going to be at a sore disadvantage when trying to grow your business and gain new customers.
Whether you are trying to grow your customer base or simply provide a platform for your current customers to set up appointments and learn more about your services, there are several reasons why your auto shop needs to have a website.
1. Use your website to give customers more information about your auto shop
First, your customers expect you to have a website. Websites are so common now that everyone expects businesses to have websites. When a business doesn’t have a website, we are thrown off-guard and don’t know what to do, so we might look somewhere else to spend our money.
Your auto shop’s website is an online extension of your store. It should help to provide customers with more information about your services, prices, and business in general.
This is the place where customers can find answers to their questions without having to pick up the phone. That’s a win for you too, because it will save you time as they are able to find answers their common questions via your website.
Some information that you definitely want to include on your auto shop’s website:
- Correct contact info (address, phone number, email, and/or contact form)
- Branding (it should feel like an extension of your physical shop)
- What kind of services you offer and prices
- About us page
2. A website helps your tire or auto services shop get found online
Another reason to have a website for your auto shop is so that you can get found by new customers. Everyone, and we mean everyone, goes online when they are searching for a new service.
Even if a friend recommends their favorite auto mechanic, you know we’re going to look them up online to see if they have good reviews and know their stuff.
Having a website is one of the first steps to showing up online, so don’t put your auto shop at a disadvantage here by not having one.
There are plenty of easy budget options for business websites that you can choose from to get started.
Once your website is up, it won’t suddenly be easy to find online if customers are searching for things like “auto mechanic near me” on Google. There are some additional steps you can take with the following guides to help improve your website’s searchability:
- Local SEO: 15 free tips for better search rankings
- 25 free business listing websites every small or local business should be on
3. Use your website to keep up with your auto shop competition
Your competitors have websites, which means if you don’t, you are already behind. Keep up with the competition by building a great website for your auto shop.
If you don’t already have a website, or if you’re looking for ways to improve your website, look at what your competitors are doing and learn from it.
Ask yourself these questions of your competitors’ websites:
- What are they doing well?
- What features do they have that would work well for you?
- What kind of information are they providing? Is it enough or too much?
- What don’t you like about their website?
Look at what they are doing, and then make your website better. Provide better information, make it easy to navigate, and make sure you have clear CTAs to guide customers toward contacting you.
4. Websites can provide additional ways for customers to set up auto services appointments
There are many people out there who don’t want to have to call a business to set up an appointment. It’s easier and less intimidating just to fill out a form and show up at the scheduled appointment.
Your website is the perfect place to include a booking form for customers to schedule appointments for your services.
Features like this also save you tons of time and money. With a scheduling software integrated into your website, the process is automated and your schedule can get filled up without you even trying (as long as your website is showing up well online, that is).
5. Use your website to boost sales for your tire or auto shop
Your auto shop’s website is the perfect avenue for boosting in-store sales. For one, all of the reasons we’ve already mentioned will help you to boost your company’s sales and increase your revenue. But a website also provides a great platform to try additional sales tools as well.
You can display coupons and other promotions on your website to catch customers’ attention and set you apart from your competitors. Everyone loves a good deal!
A website is also needed for any type of online advertising. If you want to try Google Ads or any social media ads to boost brand awareness and direct sales, you need to have a website to point those ads to. Remember to blast your sales ads out on your social media channels also!
Your website will help improve your auto shop’s online reputation. Once you have your website up and running, keep the momentum going by working to get a steady supply of online reviews for your business and keeping up with local SEO strategies.
Womply has a fantastic solution for reputation management that can help you save time managing all your online reviews and business listings, leaving more time for you to interact with customers. Interested in learning more? Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!