3 Yelp fact sheet stats that prove every local business should be on Yelp

Online reputation management is vital for local businesses, and you can’t really talk about online review sites without talking about Yelp. The regularly-updated Yelp fact sheet contains three statistics that show you exactly why your small business needs to take Yelp seriously.

The three Yelp fact sheet stats that prove your local business should be on Yelp

  • Reason 1: Restaurants only make up 19% of reviewed businesses on Yelp
  • Reason 2: Nearly 70% of the ratings reviewers leave are 4+ stars
  • Reason 3: 71% of Yelp users are recommending the businesses they patronize

Let’s look a bit deeper at these intriguing statistics from the Yelp fact sheet that paint a compelling picture as to why all local businesses should be leveraging Yelp.

Feeling overwhelmed by managing online reviews? Learn how reputation management software can help. Get a free demo today.

Reason 1: Your customers know Yelp isn’t just for restaurants

Many local shop owners assume Yelp is “just a restaurant review app” and ignore their Yelp profile as a result.

Restaurants may be the most-reviewed business category on Yelp, but it’s not by much. Only 19% of the businesses reviewed on Yelp are restaurants, with shopping and home & local service businesses not far behind.

Image Source: Yelp

Clearly, every small business should have a plan for using Yelp to its advantage.

A little-known fact among many small business owners is that your business could still be listed and getting reviews on Yelp whether or not you have ever officially created or claimed your Yelp business listing.

Yelp allows small business owners to claim their listing, but they don’t require the business to create the listing.

People want to be able to find, review, and read feedback on all businesses, especially when it comes to shopping locally.

happy woman farmer's market on yelp small business

So whether or not you’re currently on Yelp, your customers are leaving reviews for you there, and potential customers are looking for you on Yelp. Take control.

Read our helpful guide: How to claim your Yelp business listing

Those late to adopt a Yelp listing could unintentionally leave unchecked reviews about their business. The listed information may be wrong or totally missing. 

Over 70% of people will look-up and confirm a business’s contact info, location, and hour of operation before visiting, so even if you don’t worry about the review aspect of the app, it’s worth claiming to ensure your shoppers can find you.

Reason 2: Yelp users are far more supportive than most people assume

One of the most common stigmas around Yelp is that reviewers are mostly negative—that they are complaining about businesses and leaving rude comments. 

But that’s not the case at all. To the contrary, Yelp users are actually extremely supportive of the businesses they review.

Nearly half of the reviews consumers leave on Yelp are 5 stars. And when you add up the four and five-star ratings, we see that 2 out of 3 reviewers left a high rating.

This is huge for small businesses. Many shoppers won’t even consider visiting a business that has a rating below 4 stars. On the flip-side, 94% of shoppers will use a business with a 4-star rating.

Reason 3: Yelp reviewers are recommending local business like crazy

Interestingly enough, roughly the same number of people leaving four and five-star ratings are recommending the business.

Before Yelp and other similar tools, people relied on word of mouth for business recommendations. Today, 88% of shoppers trust online recommendations as much as personal recommendations from friends and family.

Recommendations are one of the most influential aspects of review sites like Yelp have on your business.

Especially when you take into consideration just how many people are leaving reviews these days.

With online reviews playing such a vital role in consumer behavior, serious business owners can’t afford to ignore them.

Online review platforms can (and should) play a leading role in your plan to attract new customers and give your best customers a place to speak highly of you.
girl leaving an online review via her mobile device for yelp fact sheet
These stats from the Yelp fact sheet don’t guarantee success. But we hope they quell some of the hesitations you may have around incorporating Yelp in your business this coming year.

You stand a far better chance at getting positive reviews and recommendations. Fear of bad yelp reviews or negative ratings shouldn’t scare you off, nor should thinking it’s only a place for restaurants and foodies.

Use reputation management software to do more with less

Every local business needs to be on Yelp, but that’s only a small part of building your online reputation.

In today’s increasingly digital world, local businesses must have a full digital marketing plan to stay on top. That’s why more and more business owners are turning to reputation management software like Womply’s to do more and save time.

For example, with Womply you can see and respond to your reviews from Yelp and other review sites all in one place. This saves you valuable time otherwise spent jumping from one account to another.

See how to claim your review site listings:

That’s just one of the many features Womply built to help local businesses like yours manage their reviews and build their online presence. Complete the form to learn more!

Source: https://www.yelp.com/factsheet


Small business essentials: How to plan your exit strategy or succession

In this 9-minute read: When to start thinking about a business ownership transition/exit strategy What’s the best type of exit […]

Read More

What’s the cheapest way to accept credit cards?

In this 5-minute read: The absolute least expensive way to accept credit cards Ways to cut down credit card processing […]

Read More

Do I need a merchant bank account to accept credit card payments?

In this 4-minute read: Accepting credit card payments without a merchant account Pros and cons of using a third-party payment […]

Read More

How to find the best credit card processor for your small business

In this 5-minute read: How to determine the best credit card processor for your unique needs Flat rate vs. “interchange […]

Read More

The PPP is being extended! New application deadline is August 8, 2020

In this 2-minute read: The PPP application deadline is being extended to 8/8/2020 No other rules have been changed The […]

Read More

How much do local businesses like supermarkets, restaurants, bars, and more make during the 4th of July?

In this article: Do local businesses make more money on the 4th of July? The day before the 4th is […]

Read More

See why Womply is the #1 marketing and CRM solution used by 450,000+ businesses.

By submitting this form you agree to Womply’s Services Agreement