If you thought Yelp was just for bars, dives, and foodies, you’re not alone. A lot of people think Yelp is just a restaurant app. The stats from the latest Yelp fact sheet proves that line of thinking wrong. Would it surprise you to know that restaurants are not the number one reviewed category of local business on Yelp? (It’s actually shopping.) Or that Home & Local Services come in closely behind restaurants?
It’s time to re-think Yelp and see what role it can play in your small business’ 2018 growth strategy.
The three Yelp fact sheet stats that prove your local business should be on Yelp
We found three interesting statistics that confirm that you should be claiming your online listings and review sites.
- Reason 1: Restaurants only make up 17% of reviewed businesses on Yelp
- Reason 2: Nearly 70% of the ratings reviewers leave are 4+ stars
- Reason 3: 71% of Yelp users are recommending the businesses they patronize
We are going to break down these statistics from the Yelp fact sheet. These three stats paint a rather compelling picture as to why all businesses should be leveraging Yelp.
Reason 1: Your customers know Yelp isn’t just for restaurants
As you can see in the Yelp fact sheet, restaurants represent less than 1/5th of the businesses people use the app.
Clearly, every small business should have a plan for using Yelp to its advantage. A little-known fact among many small business owners is that whether or not you set up a Yelp listing, your business could still be listed and existing in the wild.
Yelp allows small business owners to claim their listing, but they don’t require the business to create the listing. People want to be able to find, review, and read feedback on all businesses, especially when it comes to shopping locally. So whether or not you’re currently on Yelp, your customers are, and they’re looking for you. Take control.
Those late to adopt a Yelp listing could unintentionally leave unchecked reviews about their business. The listed information may be wrong or totally missing. Over 70% of people will look-up and confirm a business’s contact info, location, and hour of operation before visiting, so even if you don’t worry about the review aspect of the app, it’s worth claiming to ensure your shoppers can find you.
Reason 2: Yelp users are far more supportive than most people assume
One of the most common stigmas around Yelp is that reviewers are mostly negative—that they are complaining about businesses and leaving rude comments. But that’s not the case at all. To the contrary, Yelp users are actually extremely supportive of the businesses they review.
Nearly half of the reviews consumers leave on Yelp are 5 stars. And when you add up the four and five-star ratings, we see that 2 out of 3 reviewers left a high rating. This is huge for small businesses. Many shoppers won’t even consider visiting a business that has a rating below 4 stars. On the flip-side, 94% of shoppers will use a business with a 4-star rating.
Reason 3: Yelp reviewers are recommending local business like crazy
Interestingly enough, roughly the same number of people leaving four and five-star ratings are recommending the business.
Before Yelp and other similar tools, people relied on word of mouth for business recommendations. Today, 88% of shoppers trust online recommendations as much as personal recommendations from friends and family. Recommendations are one of the most influential aspects of review sites like Yelp have on your business.
With online reviews playing such a vital role in consumer behavior, serious business owners can’t afford to ignore them. They can (and should) play a leading role in your plan to attract new customers and give your best customers a place to speak highly of you.
These stats from the Yelp fact sheet don’t guarantee success. But we hope they quell some of the hesitations you may have around incorporating Yelp in your business this coming year. You stand a far better chance at getting positive reviews and recommendations. Fear of bad reviews or negative ratings shouldn’t scare you off, nor should thinking it’s only a place for restaurants and foodies.
Use reputation management software to do more with less
Every local business needs to be on Yelp, but that’s only a small part of building your online reputation. In today’s increasingly digital world, local businesses must have a full digital marketing plan to stay on top. That’s why more and more business owners are turning to reputation management software like Womply’s to do more and save time.
For example, with Womply you can see and respond to your reviews from Yelp and other review sites all in one place. This saves you valuable time otherwise spent jumping from one account to another.
See how to claim your review site listings:
- How to claim your Yelp listing
- How to claim your Google my Business listing
- How to claim your business listing on TripAdvisor
That’s just one of the many features Womply built to help local businesses like yours manage their reviews and build their online presence. Complete the form to learn more!
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