In this 8-minute read:
- 24 free listings sites for hair and nail salons
- What to do next
There are a lot of things that go into digital marketing and helping your hair or nail salon show up better in the search engines. Adding your salon to several listings sites, commonly called “citations,” is a great step to take in your digital marketing strategy.
These free listings for your salon will help you show up better in local online searches as well as provide more opportunities for customers to find you and leave reviews.
As you get your salon listed in these directories, keep this important tip in mind: make sure your business name, address, and phone number (also known as NAP) are the exact same on every listing. Inconsistencies will cause confusion with the search engines because they won’t know which information to trust.
Do yourself a favor and get it right from the start. Now, let’s dive in.
1. Start with Google My Business
Google My Business is the #1 listing where you want to add your salon. This is how you show up in the map pack on local Google searches like “hair salon near me.” Add your business information, your logo, website, tons of photos, and correct hours so customers can reach out to you.
Get started with our guide: How to claim your Google Business listing
2. Groupon for mani-pedis and more
Groupon is the place people go to find good deals, particularly for services that they want to do with a group. A manicure or pedicure is a great group activity, provided you have the staff to support it. You can list your salon on Groupon for free and only have to pay them when someone purchases one of your deals on their site.
3. Three Best Rated
Three Best Rated is all about small, local businesses. They prefer to stay away from big corporations because they want to help businesses like yours. They help 1.7 million users each month to find the best businesses closest to them.
Get listed on Three Best Rated with their form.
4. Who Do You
Who Do You wants to provide its users with the best professional service providers around—including your salon. They provide reviews and social media referrals to help customers find the most trusted places. You can get started by selecting your free plan on whodoyou.com.
5. Best Salon Guide
Sponsored by Salon Guru and Salon IQ, Best Salon Guide is dedicated to providing its visitors with—you guessed it—the best salons around. Register your salon with them to provide Google and potential customers with more trust in your business.
6. Beauty Seeker
Beauty Seeker is all about beauty and wellness. Hair and nails salons are definitely high on their list, but they also provide listings to all other business types in the beauty industry. Get listed here to provide more opportunity for “beauty seekers” to find you.
Interested in providing services for wedding parties? Then list your salon on weddingvendors.com. They want to provide brides and grooms-to-be with the perfect wedding by giving them information on all of the vendors they’ll need in one place.
WedExperts is another site devoted to helping couples plan their perfect day. If you want to have the opportunity to be a part of that, then list your salon with them. They sort out their directory by city and state to help customers easily find the best places nearest them.
9. Yelp: more than just restaurants
Yelp is one of the most widely used review sites. Eleven percent of Yelp users are looking for beauty services, and while that might not seem like much, Yelp gets roughly 175 million visitors every month–meaning more than 19 million people are looking for related services.
And customers trust Yelp reviews, so it’s a great conversion tool to help you get more appointments scheduled.
Check out our guide to claim your Yelp business listing.
10. Facebook is a must
You definitely want to have some kind of presence on Facebook for your salon. Not only does Facebook count as a major listing that Google crawls to verify your information, but your customers are frequently spending their time here.
More and more often, customers are reaching out to businesses via their Facebook pages for initial research, rather than calling. So be available for those opportunities. Also, post lots of pictures of your services for people that want proof that you know what you’re doing.
Follow this tutorial to get your Facebook business page set up.
11. TripAdvisor brings in tourists and out-of-towners
Wanna get found by tourists and out-of-towners? List your salon on TripAdvisor. When people are planning their vacations, they might just want to get their hair or nails done while they’re at it. Be available on the sites that they plan their vacations from!
Quick guide: How to claim your business listing on TripAdvisor
12. Yahoo! Not dead by a long shot
It might seem that Yahoo isn’t highly used, but this search engine gets more than 200 million visitors each month. So, there’s definitely plenty of opportunity to get found with listing your salon on their site.
13. Bing Places: default for Microsoft users
As another common search engine, it’s important that your salon is listed on Bing. Many people still use this search engine daily, especially if they use Microsoft Edge as their go-to browser.
Make sure your salon is listed on Bing Places. The best part of this is if your Google Business listing is already set up and claimed, you can log into Bing Places with your Google account and import your listing.
14. Mapquest is still kickin’
Mapquest is another listing site that is frequently used by travelers, and it’s a big one that sends awesome trust signals to Google. List your salon on Mapquest with their guide to add a basic business listing.
YP.com, also known as YellowPages, brings in about 60 million visitors every month. While they were formerly a phone book, they have adapted to this digital world to provide its users with an expansive online directory.
Claim your free business listing at YP.com.
Foursquare allows visitors to check into your salon and leave helpful tips for other people that come across your listing, like whether you have free wi-fi or not. Get listed on Foursquare to get in front of their 55 million monthly viewers and to get more feedback on your salon.
CitySearch is all about finding the best local services for its users. They make their platform and fun and interesting place by adding features like voting for your favorite businesses and awarding the best listings with badges to entice customers.
Add your salon to the CityGrid database to get listed on CitySearch.
18. Better Business Bureau (BBB)
Many people check out small businesses on Better Business Bureau to see if they have a good trust rating. It can be hard to trust things that we read on the internet, so BBB helps to provide some comfort as people search for new places to do business with.
You can use this form to add your salon to the BBB directory.
DexKnows is what’s known as a listing aggregator. This means they pass your business information down to several smaller listing sites, providing you with even more free listings for your salon.
20. Utilize your local chamber of commerce
Have you talked to your local chamber of commerce yet? They are all about helping small businesses like you succeed. After all, it’s small businesses like yours that fuel the local economy.
Ask to be listed on their local online directory and take advantage of the free marketing advice that they have to offer.
Brownbook.net is another listing site that is available to all types of businesses. The cool thing about them is that you can add so much more information to your listing than you can with most other online directories. Add videos, multiple photos, your salon’s history, news stories, and more.
22. Instagram: a potential goldmine
When you provide an aesthetic service like hair styling or nails, Instagram is a big must. As one of the most popular social media platforms among young adults, there is a lot of opportunity here. Many customers will likely check out your Instagram account to see how good you are at your trade. Show them!
23. YouTube? Yes!
YouTube provides another opportunity to show off your skills to potential customers. Not only that, but you can also provide valuable tips by creating tutorials and offering other words of advice through your videos.
Manta is a general directory for all business types, but they also have a sweet feature that allows you to check the consistency in your listings across multiple sites. Remember that NAP tip we mentioned? They’ll check if your business name, address, and phone number are the same as your listing with them and let you know where it’s incorrect.
Pretty neat, right?
What should you do next?
Once you have these first 24 business listings created and claimed for your salon, you have a really good start to your local SEO efforts. But there’s a lot more you can, and should, do to increase your online visibility and grow your business.
Check out 15 free tips for better local search engine rankings for a deeper look into what you can do next.
If this all seems overwhelming to you, there are plenty of solutions out there to help you manage your online listings and reviews. Try giving reputation management software a try to ease your burden and spend more time focusing on running your salon.