In this 7-minute read:
- 23 free listing sites to add your auto shop to
- What you should do next
Most everyone has a car, and what do they do when their car suddenly has a problem? They Google the nearest auto shop and look at the reviews of the top-ranking listings on Google. Is your auto shop showing up?
One way to help your auto shop show up better on Google is to add your information to several online listing sites. This shows Google that other places are verifying your information so it will transfer that trust to potential customers.
Several of these websites are also popular for reviews and other places that customers search when they are in need of an auto repair.
As you get started with this list, just keep this important note in mind: make sure your business name, address, and phone number (or NAP) is the same on each of these sites. Inconsistencies can cause confusion with the search engines and make them less likely to show your listing.
Let’s get started!
AutoMD was created specifically for customers to find auto repair shops near them. It offers easy Q&A’s to help customers diagnose the car issues they are experiencing and then guides them to the right shop for them.
Carwise is an awesome site with its own auto shop directory. Not only that, but it allows your customers to book appointments from this platform when they find your business. Get your auto shop listed and opt-in to their scheduling capabilities for maximum opportunities.
BimmerShops is the perfect place to get your auto shop listed if you specialize in servicing BMWs. They want to help their users find trusted mechanics with the knowledge and experience necessary to work on their BMW.
At AutoBodyAlliance.com, users can find auto insurance carriers, repair shops, and report their claims. List your auto shop here to be placed in a specialized directory for auto repair shops.
Most online directories sort out their business by category to help their users find the thing they are looking for as quickly as possible. BiznisDirectory is no different. They have a specific directory just for auto shops that you can submit your business to for free.
VolvoMechanics is—you guessed it—all about getting the best service for Volvo owners. So if you specialize in fixing up Volvos, be sure to list your auto shop on volvomechanics.com.
ExtremeWrench.com is another directory devoted to auto repair specialists. Users can search by their vehicle type to find the best auto shop for their needs. Add your auto shop to this directory for free and get found by more customers.
8. Google My Business is a no-brainer
You can’t show your business on Google maps without a Google My Business listing. With Google as the top search engine, you definitely want to make sure your auto shop is showing up here. Include all of your relevant information, add photos, and make sure your hours are correct.
Quick guide: How to claim your Google Business listing
9. Bing Places, believe it or not
Bing is still a widely used search engine, especially as the default for Microsoft Edge. So, you’ll want to make sure you have a listing here as well. If you already have a Google My Business listing, you can log into Bing Places with your Google account and import your Google listing.
10. Yelp for auto shops? Yep!
Yelp is a huge source for customer reviews across several industries—including auto shops. Ninety percent of Yelp users that make a purchase based on their searches say they were influenced by positive reviews. Get your auto shop listed on Yelp and start getting positive reviews for more opportunities to get in front of customers.
Quick guide: How to claim your Yelp business listing
11. Yahoo! Still a biggie
Yet another search engine that you’ll want to list your auto shop on. Even though it’s definitely not as widely used as Google and Bing, Yahoo still has more than 200 million users every month! It is also the default search engine for FireFox, which many people have a preference for.
12. Don’t ignore Facebook
Facebook does count as an online listing site that Google crawls, so make sure your auto shop’s information is consistent here, too. Create a Facebook business page for your auto shop and be sure to add your logo, photos of your shop, and other relevant information to help reinforce your brand.
If you need help getting set up on Facebook, follow our simple tutorial: How to claim your Facebook business page.
13. TripAdvisor is a must
When someone is on vacation and their car breaks down, they just might be conducting their searches on TripAdvisor. This popular listing site gets 390 million unique visitors each month, so don’t miss out on any opportunities.
Quick guide: How to claim your business listing on TripAdvisor
Foursquare gets more than 55 million views each month. Users can check into your auto shop and leave tips to help other customers get the best experience at your business.
15. MapQuest (yes, really!)
Another popular site for tourists and vacation goers. List your auto shop on MapQuest to capture this particular group of customers. MapQuest support is awesome and will help get your listing up within days.
Check out their guide to add a basic business listing.
The traditional YellowPages created an online directory to stay relevant in this digital age. With more than 60 million users each month, it’s safe to say that there are plenty of opportunities here. Claim your free business profile on YP.com now.
17. Better Business Bureau (BBB)
The Better Business Bureau is a common platform for people to use when they want more information on a particular business, whether they are considering working for it or shopping there. BBB grades its businesses and tells people whether or not they can trust your business.
Follow this guide to get listed on BBB.
18. Angie’s List is hugely important
Angie’s List is a popular site that is most frequently used to find home and auto services. You can offer deals from your listing here to entice more customers to choose your auto shop over your competitors.
19. BrownBook: lots of detail
BrownBook.net is a global business listing database that allows you to add a free listing with much more detail than most listing sites. Add your logo, tons of photos, videos, a history of your company, and so much more.
20. Use your local chamber of commerce
Your local chamber of commerce is dedicated to helping small local businesses get off the ground. They likely have an online directory or businesses in your community, so be sure to find out how you can get your auto shop listed.
Manta is a pretty cool directory site because it has a tool that allows you to check your listings across the web to see where your information is inconsistent or missing. Use this to help you list your auto shop correctly and to get another free listing checked off your list.
22. Get listed on CitySearch
CitySearch is all about helping its users find the best places in their neighborhoods. They want to make their platform a fun place to find new businesses, so they’ve added features like voting and award badges to help entice customers.
To get listed on CitySearch, add your auto shop to the CityGrid database.
23. Try MerchantCircle
MerchantCircle helps small businesses network with other businesses and get found by local customers search for specific services. With free marketing tools and social media features, this is more than just another site to get listed on.
This is only a small list of the places you can list your auto shop for free, but it’s a great start to helping you rank better on Google and increase your online visibility.
Go deeper with this article: Local SEO: 15 free tips for better search rankings
If you’re concerned about the time it will take to manage all of these listing sites and make sure your information is update across them, you might want to give reputation management software a try. Womply’s solution will help you keep track of your reviews and online profiles all from one simple platform.