VP of Brand & Communications
Brad Plothow leads corporate marketing, product marketing, channel marketing, content and communications, and design at Womply. He and his team are charged with supporting revenue growth, communicating the value of Womply’s products, and building the Womply brand into a household name.
One of Womply’s first marketing and communications hires, Brad has been building the Brand & Communications department from the ground up since early 2017. Under his direction, Womply has sharpened its focus and understanding of the customer, refined its message in the market, and built a highly efficient and scalable publicity engine. In his first 18 months, Brad helped double unaided brand awareness for Womply among American small business owners and elevate brand recognition to 25%.
Prior to Womply, Brad was a Partner and Executive Vice President at Method Communications, the Holmes Report’s 2016 Tech Agency of the Year. At Method, Brad built and maintained the agency’s largest book of business and was the senior strategist for some of the agency’s most iconic PR and integrated marketing campaigns for tech startups and venture capital firms. His clients included Qualtrics ($8 billion acquisition by SAP), Pluralsight (Nasdaq: PS), Vivint ($2 billion acquisition by Blackstone), Instructure (NYSE: INST), Bessemer Venture Partners, and dozens more.
Brad has been enamored with small businesses ever since his frequent visits to the ice cream shop his grandparents owned and operated—and parents, aunts, and uncles worked at—during his youth. He always roots for the underdog and is passionate about helping small businesses thrive.
Brad has a bachelor’s degree in journalism and communications and an MBA with an emphasis in management. He lives in Lehi, Utah with his wife and 4 children.