Monthly Archives: December 2017

The Instagram double-dip

Increase your market reach and spruce up your review listings to attract more new customers with the same content you already use on your social media sites.

Dec 21, 2017

7 sites for free stock images for small businesses

It’s hard to beat original content or photos when attracting new customers, but when times are busy and budgets fixed, it helps to have a few go-to spots for free, high-quality photos.

Dec 21, 2017

The shopper’s social media

When small and local businesses recognize review sites for what they are, the shopper’s social media, they’ll be able to rise above the noise and chaos of other social platforms and access the best traffic available.

Dec 20, 2017

Greg Witten: Giving local restaurants the ingredients to win as consumer tastes shift

Greg Witten, Director of Strategic Partnerships at Vantiv, the nation’s largest card processor, outlines how local eateries are using technology to increase bandwidth, find new ways to stand out, and attract new customers.

Dec 18, 2017

Everyone’s a critic (Restaurant Hospitality)

Monitoring customer reviews helps operators improve the guest experience Mark Hamstra | Dec 07, 2017 Restaurant operators are leveraging online customer-review sites …

Dec 15, 2017

Review sites: The local business gateway to in-store sales

Review sites provide local business with a no-cost-high-return advantage and it delivers the most valuable customers to physical stores. It is also one of the most underutilized tools among small businesses.

Dec 13, 2017

Are your forfeiting 90% of your foot-traffic?

Two-thirds of businesses haven’t claimed their online listings on sites like Yelp or Google My Business. That means customers are going somewhere else.

Dec 12, 2017

Turn your 1-star reviews into 5-star results

Rather than ignoring negative reviews or hoping they’ll go away, these 3 businesses found ways to engage their customers through the use of negative reviews.

Dec 11, 2017

Understanding your “Review Ratio”

97% of people not only look at reviews before visiting a store, they consider it a vital factor in their decision to hire and use your services, shop and visit your store, as well where to dine. So what is it they’re looking for and how does it factor in their choice?

Dec 07, 2017

Why NEAR ME searches are the modern Yellow Pages… only better

Not since the Yellow Pages have small and local businesses had such an advantage. From Search to Shop, NEAR ME searches are an extremely rich and lucrative opportunity for local businesses to acquire new customers and tap into one of the most intent groups of shoppers

Dec 05, 2017

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