The research is clear.
Consumers use online reviews to formulate opinions about where they’ll spend money*.

of people would pay more for services from a company with higher ratings and reviews

of complaining customers will do business with you again if you resolve the complaint

of customers use the Internet to research before making a purchase

A one-star rating increase or decrease can lead to a 5–9% difference in revenues


 

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*Stats are sourced from: Expertise, Harvard Business School, Customer Service Manager, Cone Inc., Social Media Today