Vantiv Announces Partnership with Womply to Put the Power of Big Data in the Hands of Business Owners

Payments leader and Silicon Valley technology company team up to offer new data tools to help merchants grow, protect and simplify their businesses

CINCINNATI, April 12, 2017 — Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow merchants to manage, protect, and simplify their businesses with real-time data, advanced analytics, online reputation management, and proactive threat management.

“As a small business, we struggle with the idea of data and how to use it to improve our sales,” said Pia Klausen, co-owner, Nordic House, an international grocery and gift store in the Bay Area of California. “But Vantiv BizShield makes it easy. I get email alerts that tell me what I need to know and how to resolve the issue.”

“Vantiv has embarked on a journey to help our customers and partners better know and engage consumers by unlocking the power of data, and this announcement marks an important step toward that goal,” said Nicole Jass, senior leader, Data Products for Vantiv. “By partnering with Womply to launch Vantiv BizShield and Insights, our customers will be able to make informed decisions on how to effectively protect, grow, and simplify their businesses.”

The Womply-Vantiv partnership addresses the increasing need for small business owners to run their companies with digital-age sophistication, without getting bogged down by cumbersome tools or unnecessary tasks. In addition to attracting and retaining customers, merchants must watch and manage online reviews, monitor their websites’ health, track trends in revenue, and better understand their customers.

Vantiv BizShield and Insights are two products that proactively monitor these vital aspects of a merchant’s business, allowing business owners to take immediate action on the items that are the most important to their success. With the addition of these products to Vantiv’s solutions portfolio, merchants will now be able compare their revenue to similar businesses in their area, react to online reviews in real-time, ensure their companies are included in online listings, gather market intelligence, track revenue growth and customer churn, and much more. Both products are available now to Vantiv’s Integrated Payments channel, and later in the year they will also be available to the Merchant Services Financial Institution channel, as well as to Independent Sales Organizations (ISO).

“We are thrilled to partner with Vantiv to introduce powerful, yet simple technology and data solutions to merchants who face evolving challenges as they try to grow their businesses and stay competitive,” said Cory Capoccia, president of Womply. “Running a small business has never been more complex, and merchants face new threats every day. Vantiv BizShield and Insights will give merchants the tools they need to efficiently nurture and protect their businesses without distracting from crucial day-to-day management tasks.”

To learn more about Vantiv BizShield and Insights go to http://info.vantiv.com/bizshield.

ABOUT WOMPLY

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400-plus business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain and monetize merchants. To learn more, visit http://www.womply.com.

ABOUT VANTIV, INC.

Vantiv, Inc. (NYSE: VNTV) is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is now the largest merchant acquirer and PIN debit acquirer based on number of transactions in the U.S. The company’s growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, eCommerce, and merchant bank. Visit us at www.vantiv.com, or follow us on Twitter, Facebook, LinkedIn, Google+ and YouTube.