Wind River Financial (WRF) and Womply Partner to Offer Wind River Insights

SAN FRANCISCO, April 15th, 2015: Wind River Financial and Womply have recently launched Wind River Insights, a valuable data analytics platform to help merchants grow and protect their businesses.

Merchants’ technology and marketing needs have changed during the last decade as new opportunities for engaging with their customers have presented themselves. While their needs have changed, in many cases, the technology available to them has lagged. Wind River Insights is a leading solution that aids in providing clients with a more global view of their businesses. Actionable insights based on revenue, social media and reputation give merchants the opportunity to make decisions that help them grow and protect their businesses.

Mark Taber, president & CEO of Wind River Financial, shares these thoughts. “We were founded with the desire and value to change the way payments processing provided service. We’ve been doing that for over fifteen years and are amplifying our opportunity with the release of Wind River Insights. This is a “game changer” for our clients, as they will have an opportunity to compete better against their competitors and connect better with their customers.”

The merchants in our towns and cities have a history of connecting with their community personally. Now that many personal interactions have expanded to also reside on social media sites like Yelp, FourSquare and Facebook, these merchants need the ability to monitor and engage across these forums as well. Further, the ability to understand activities, promotional or otherwise, that positively or negatively affect revenue has never existed before. Wind River Insights gives the client this empowering information.

“Womply has a laser focus on serving merchants to provide them with actionable tools which support their ability to thrive,” said Cory Capoccia, President of Womply. “Wind River Financial’s fifteen plus years of service of merchants is evidence of our alignment of values. We look forward to our partnership demonstrating the high standards we both are looking to achieve. Merchant’s nationwide, and specifically in Wisconsin, will realize substantial benefit as a result of our partnership.”

“Wind River Insights is a differentiated product. Our relationship managers have been looking for a solution that enables value added conversations like this for a long time. Serving merchants starts and stops with aiding in their success. Wind River Insights will enable this on a daily basis” said Dennis Driver, Director of Client Care for Wind River. “The key of course is that the insights provided are actionable by the client. Wind River Insights is not simply an aggregation of massive data-sets (“Obese Data”) that further confuse the user, it is a decision support tool where every insight is designed to result in a positive and simple action that a merchant can take. We look forward to this partnership!”

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info@womply.com.

About Wind River Financial

Wind River Financial partners with banks, credit unions and trade associations to design and customize processing solutions for their clients and stakeholders. Banks and credit unions trust us to uphold their own standards of customer service excellence. http://www.windriverfinancial.com http://www.windriverinsights.com