Software startup scores $30M to help small businesses manage reviews

Small-business software developer Womply this week announced it had raised $30 million in its latest round of funding, led by Sageview Capital. The company has raised $50 million to date.

Most small businesses live and die by staying on top of online reviews from sites like Yelp, and by measuring the impact of their marketing. Without software, business owners would have to remember to check online review sites regularly, and try and crunch the data themselves around which marketing campaigns are working, and which aren’t.

San Francisco-based Womply’s software automates some of the thornier aspects of running a small business: Its tool can alert business owners when new reviews get posted, and give them tools to respond to reviews directly. Womply makes software that analyzes credit card transactions to figure out the company’s top repeat customers, and whether marketing efforts are effective in attracting new customers.

Womply’s software automates some of the thornier aspects of running a small business: Its tool can alert business owners when new reviews get posted, and give them tools to respond to reviews directly. Womply makes software that analyzes credit card transactions to figure out the company’s top repeat customers, and whether marketing efforts are effective in attracting new customers.

The company additionally makes a digital filing cabinet for important paperwork and passwords.

“Womply’s mission is to use technology and data to grow, protect, and simplify small business,” Womply President Cory Capoccia said in a statement. “This additional investment will allow us to scale even faster, further expand our partnerships, and remain laser focused on our merchant customers for many years to come. We can’t wait to announce new products and partnerships in 2017.”

Womply has added more than 60,000 customers in the last two years, working in more than 400 industries. The company says its new round of funding will help it hire more people and develop new products.

Capoccia spent five years at online payment processor Verifi before joining Womply.