Womply Raises $30M to Run SMB Front Offices

Womply, the leader in front office software for small and medium sized businesses (SMBs), announced today that it has raised $30 million in a growth equity financing led by Sageview Capital, with participation from existing investors. Since its founding in 2011, Womply has raised $50 million in total investment from a combination of high net worth, venture capital, and growth equity investors. The company plans to use the new capital to hire more staff, expand its product offerings, and reach more small and medium business customers.

“Womply’s mission is to use technology and data to grow, protect, and simplify small business,” said Cory Capoccia, President of Womply. “This additional investment will allow us to scale even faster, further expand our partnerships, and remain laser focused on our merchant customers for many years to come. We can’t wait to announce new products and partnerships in 2017.” 

SMBs employ more than 40 million people across the country, and over 5.5 million of them have fewer than one hundred employees. As large corporations continue to expand into new and different business categories, these SMBs face increased competition and need new ways to differentiate themselves and deliver outstanding customer experiences. Womply is proud and excited to support this group of amazing people who share so many of our Core Values.

Womply is one of the fastest growing SMB-focused technology companies in America. In the past two years alone, Womply has added more than 60,000 small and medium sized businesses as customers. The Womply software platform is a must have for SMBs of all types and locations. The company’s unified, browser-based platform satisfies the most common monitoring, analytics, and marketing needs for SMBs including online presence and reputation management, customer and revenue analytics, and easy-to-use marketing tools. Womply serves businesses in nearly every zip code in America, across more than four hundred business categories such as restaurants, retail, auto, health and beauty, hospitality, medical, and many more.

Womply is also the leading provider of merchant-focused software to the credit card processing and acquiring industry. Since 2012, Womply has signed more than thirty exclusive product and distribution partnerships with leading credit card processors, acquirers, and independent sales organizations (ISOs). Together these partners process hundreds of billions of dollars in annual credit card transactions in the United States for millions of merchants.

“I have known the Womply team for many years and have been impressed by their product innovation and performance,” said Dean Nelson, Partner at Sageview Capital. “Womply has quietly established itself as one of the fastest growing SMB software companies we’ve seen. This growth has depended in large part on the unique partnership model that they pioneered and perfected, which provides significant value to partners and merchants alike. We are thrilled to lead this investment in Womply and look forward to working with the management team as the company provides an even broader range of products and services to a growing number of small and medium sized businesses.” 

ABOUT WOMPLY
Womply is a software-as-a-service (SaaS) provider to small and medium businesses and one of the fastest growing software companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. We're hiring for engineering, devops, design, sales, marketing, business development, account management, and more. For more information visit https://womply.com or email press@womply.com

ABOUT SAGEVIEW CAPITAL
Sageview Capital LP is a private investment firm providing growth capital to small and mid-sized companies in the technology, business services, and financial services sectors. The firm’s investments include 360insights, Alfresco, Avalara, Crimson Hexagon, Demandbase, EverBank Financial, GoPro, MetricStream, Reflexis, and United Capital, among others. Sageview was founded in 2006 and is led by Ned Gilhuly and Scott Stuart, former partners of Kohlberg Kravis Roberts & Co. (KKR) and Dean Nelson, former head of KKR Capstone. The firm has offices in Greenwich, Connecticut and Palo Alto, California. For more information, visit www.sageviewcapital.com.