Logo

THE MAIN LOGO IN PRIMARY BLUE

 
 

Alternatives

REVERSED OUT WHITE LOGO

LOGO IN SECONDARY BLUE

LOGO IN BLACK AND WHITE

 
 

Logo: Clear Space

WOMPLY LOGO

POWERED BY WOMPLY

When using the Womply logo or powered by Womply logo, always have plenty of space around it. A helpful guide to determine how much space should be around the logo is the size of the “W.” 

 
 

Womply W

In limited space scenarios, the Womply logo can be reduced to this stylized “W.” Usage for this include: App icons, profile pictures, letterhead seals, and favicons.

 
 

Trademarks

THE MAIN LOGO WITH A TRADEMARK

 

DON’T combine any part of the Womply brand with your name, marks, or generic terms except as outlined on this page.

DON’T use trademarks, names, domain names, logos, or other content that imitates or could be confused with Womply.

DON’T use any icons, images or trademarks to represent Womply except as outlined on this page.

 
 

Usage

DON’T use other colors or gradients on the logo. Only use the primary blue, secondary blue white, or black.

DON’T add strokes to the logo.

DON’T vertically or horizontally stretch the logo.

DON’T use bevel, emboss or any totally tubular Microsoft Word effects on the logo.

 

DON'T use the old logo.

DON'T use the new or old Wombat in any external facing branding.

DON'T use any slogans, tag line or mottos around the logo.

 
 
 

Powered by Womply

PRIMARY


Do not capitalize the “p” in powered by Womply.

The plain text spelling is “powered by Womply”.

The “Womply” can be all caps or title case.

Do not write “powered by Womply” by itself. It must follow the [Partner Name] + [Product] + powered by Womply.” For an example: “Partner Insights powered by Womply.  


Color

Primary Blue

#247fff
RGB: 36, 127, 255
CMYK: 75, 51, 0, 0

Recommended Uses:
Headlines, CTAs, background

Secondary Blue

#008cce
RGB: 0, 140, 207
CMYK: 88, 31, 0, 0

Recommended Uses:
When printing documents use the Secondary Blue.
Midnight Blue

#000d57
RGB: 0, 13, 87
CMYK: 100, 97, 28, 39

Recommended Uses:
Background color, subheaders, providing contrast to Primary Blue
Cool Grey

#72828e
RGB: 114, 130, 142
CMYK: 59, 42, 36, 5

Recommended Uses:
Product names, body text, white paper background, subheader, neutral content
Light Grey

#d6d6d6
RGB: 214, 214, 214
CMYK: 15, 11, 12, 0

Recommended Uses:
Watermarks, background color
 
 

Products

Retention Intelligence

#009b2d
RGB: 0, 156, 46
CMYK: 84, 12, 100, 2
BizShield

#6dbf6b
RGB: 110, 191, 107
CMYK: 60, 0, 78, 0
Ads

#ff771c
RGB: 255, 120, 28
CMYK: 0, 66, 97, 0
Vault

#663ab5
RGB: 102, 52, 181
CMYK: 73, 84, 0, 0
Customer Pulse

#35c6bc
RGB: 54, 199, 189
CMYK: 66, 0, 33, 0
Launchpad

#ffc100
RGB: 255, 194, 0
CMYK: 0, 25, 100, 0
Reputation Defense

#f73500
RGB: 247, 54, 0
CMYK: 0, 92, 100, 0
Insights

#3fbf75
RGB: 64, 191, 117
CMYK: 69, 0, 74, 0
Listings Monitor

#ffd800
RGB: 255, 217, 0
CMYK: 1, 12, 100, 0
Customer Feedback

#006bef
RGB: 0, 107, 240
CMYK: 81, 59, 0, 0

Typography


Headlines

Display/Header Text
Freight Sans Pro.
Approachable but different.

Freight Sans Pro is our header and product typeface. This typeface can be found via TypeKit.

 

Body

Body Text
Work Sans.
Legible and nice.

Work Sans is our body copy typeface. This can be downloaded on Google Fonts.

 

Usage


Products

Product Logo: Lockups

 
 
 
 

 Logos

 
 
 

Product Logo: Usage

The plain text spelling is “Womply [Product Name]” For example: “Womply Reputation Defense.” Write the product name in sentence case only. No caps. 

In background color scenarios, use the “Reversed Out Logo” treatment. The product name is in Womply Grey where everything else is white. 

Do not use “powered by Womply” in product branding unless it is co-branded with a Partner. Use only the Womply logo set on top of the product name. 

Use only Womply Cool Grey for the product name, do not use the product’s color palette as it will make it too messy. 

 

MAIN LOGO LAYOUT

REVERSED OUT LOGO

PRODUCT BRANDING CONSTRUCTION

 
 

Product Logo: Usage (Alternatives)

Vertical Layout
In the case of limited space, a vertical lock up is recommended. If the product name is two words, you can add an optional line break. The Womply logo must be the same width as the product logo. 

Product Color Layout
While the instances are rare, it is acceptable to remove the square from the product logo as long as the container is in the product color. The cleaner, white background/product logo square is preferred. 

Centered Layout
In header situations, a centered layout is acceptable. Note: The Womply logo must also be the same width as the product logo. 

 

VERTICAL LAYOUT

PRODUCT COLOR LAYOUT

CENTERED LAYOUT